Quick Answers — Romance & Ending Spoilers
- Happy ending? Yes.
- Main couple together? Yes. Li Qingyue and Bai Jiusi reunite in Episode 32.
- Breakup? Yes. Their relationship ends and later resumes; this is more than marital conflict or physical separation. Exact breakup episodes and a legal divorce count are not confirmed.
- Major separation? Yes, including supernatural separation and apparent death.
- Married? Marriage is central to their relationship history. The finale confirms their reunion, rather than a new wedding or explicit final marriage status.
- Children? They have a son, Shi'an, whose death is a major tragedy.
- Final relationship status? Alive, romantically reunited, and together.
Should You Watch Feud?
If you enjoy emotionally intense xianxia romances, divine conspiracies, revenge, and lovers who seem determined to destroy each other, Feud has plenty of that.
Its biggest romantic strength is its established marital history and eventual reunion. Its biggest drawback is the exhausting cycle of resentment, mistrust, and suffering.
This is not the best choice for viewers wanting a consistently peaceful and affectionate relationship. The happy ending also arrives extremely late.
Does Feud Have a Happy Ending?
Yes — Happy Ending. Li Qingyue and Bai Jiusi reunite alive in Episode 32 after she awakens him with a kiss. The main couple ends together; other tragedies are not all erased.
Yes. Feud has a Happy Ending, and its main couple ends up together.
Bai Jiusi appears lost after the final conflict.
Li Qingyue uses a time-traveling artifact to revisit the past and confront their tragic history.
She eventually returns to the frozen lake, finds Bai Jiusi, and awakens him with a kiss.
They reunite alive in Episode 32.
However, their happy reunion does not mean every tragedy, death, and sacrifice throughout the story is erased.
The finale is happy for the main couple, but the wider story contains significant heartbreak.
Do They Break Up?
Yes. Their relationship ends and later resumes across their marriage history. These ruptures are distinct from arguments, supernatural separation, and apparent death. Exact breakup episodes and a legal divorce count are not confirmed.
Rating: 3.5/5 Status: Finished Episodes: 32 Leads: Bai Lu and Joseph Zeng Genre: Xianxia / Fantasy Romance Ending: Happy Ending
Shen Zhiyi's Review
I finished Feud and gave it a 3.5/5, but apparently my brain decided to remember all the suffering and forget the actual ending. 😭😂
I genuinely thought this one didn't end happily!
To be fair, the story revolves around two immortals whose relationship goes from love to resentment, revenge, and eventually reconciliation. There are marriages, enormous misunderstandings, a devastating family tragedy, and enough supernatural punishment to make their relationship history rather complicated.
And despite everything, they do eventually find their way back to each other.
So yes, they get their happy ending. It just takes 32 episodes of celestial relationship problems to get there. 😂
Relationship Timeline
Episode 3 — Early marriage context
Bai Jiusi and Li Qingyue are already in a wedding-night context. This is not asserted as the exact first wedding episode.
Episode 23 — Past pregnancy and child loss
Flashbacks show her pregnancy and their son’s death. These events belong to their earlier relationship history, rather than a new present-day pregnancy.
Episode 26 — Another wedding ceremony
Bai Jiusi stages another ceremony amid unresolved conflict. This is not their first marriage.
Episode 27 — Apology
Bai Jiusi apologizes to Li Qingyue; reconciliation develops late.
Episode 32 — Reunion kiss
Li Qingyue awakens Bai Jiusi with a kiss. Both are alive, romantically reunited, and together.
Alive, romantically reunited, and together. Marriage is part of their shared history; the finale does not explicitly confirm a new wedding or final marriage status.
Additional Relationship Notes
The timeline below follows broadcast episodes. Past-life and mortal-life flashbacks describe earlier events, rather than a new marriage or pregnancy at that point in the present-day story. The first proper lip-kiss episode has not been reliably established.
💗 Shen Zhiyi's Drama Reality Check / Drama Meter
- 💕 Romance
- Central love-hate romance with an established marital history.
- 🔥 Chemistry
- Emotionally charged romantic pairing, with mixed audience reactions to the chemistry.
- 💋 Kissing
- Multiple romantic kisses, including the final reunion kiss.
- 🤗 Skinship
- Hugs, physical closeness, embraces, and comforting moments.
- 🌶️ Spiciness / Adult Intimacy
- Limited on-screen adult intimacy. This is not an explicit romance.
- 🚩 ML Red Flag
- Significant. Includes threats, withholding information, violence, and sealing the female lead's powers.
- 👑 Female Lead Competence
- A powerful immortal whose abilities and identity are gradually revealed.
- ⏱️ Romance Timing
- Marriage happens early, but meaningful reconciliation develops much later.
- ❤️🔥 Relationship Payoff
- The main couple reunites, although the finale provides little time to enjoy their happy ending.
- 💔 Breakup
- Yes. Their relationship ends and later resumes; exact breakup episodes and a legal divorce count are not confirmed.
- ⏳ Separation / Conflict
- Severe and prolonged, involving resentment, punishment, death, and memory loss.
- 💍 Final Relationship Status
- Alive, romantically reunited, and together. Marriage is part of their shared history; the finale does not explicitly confirm a new wedding or final marriage status.
- 📖 Plot
- Fantasy romance involving revenge, divine law, grief, fate, and time travel.
- 🐾 Animal Harm
- No dog or cat death verified. Magical creatures encounter danger. Do not claim a complete animal-safety clearance without evidence.
⚠️ Content & Victimization Warnings
- Child death: The couple loses their son, Shi'an.
- Violence against women: The female lead experiences threats, persecution, and violence.
- Coercive control: Her powers are forcibly sealed.
- Torture: Supernatural lightning punishment.
- Death and sacrifice: Important characters die or sacrifice themselves.
- Violent scenes: Threats, attacks, physical violence, and fantasy battles.
- Animals: No dog or cat death has been verified. Magical creatures face danger, including a dragon being killed. This is not a complete animal-safety clearance.
Final Verdict
3.5/5 — Finished — Happy Ending
Feud is a marriage-and-revenge xianxia romance with plenty of emotional damage along the way.
The main couple survives, reunites, and receives a happy ending, even though the wider story contains irreversible losses.
And now we've settled the mystery: I remembered the heartbreak, not the final kiss! 😂❤️
Where to Watch Feud in the USA
Checked October 10, 2026: official iQIYI and Rakuten Viki listings resolve to Feud with 32 episodes and advertised English subtitles. iQIYI shows VIP access; Viki lists Viki Pass. A free full-series entitlement is not confirmed. The listings and player entry points were checked, but full U.S. paid playback, all episode subtitles, and selectable audio tracks have not been tested. Current U.S. playback remains Not Currently Verified. The original-language track is Mandarin.
iQIYI — official listing; U.S. full playback not verified
Rakuten Viki — official listing; U.S. full playback not verified
Original language: Mandarin. The main leads use Mandarin voice dubbing: Liu Xiaoyu voices Li Qingyue / Hua Ruyue, and Gu Jiangshan voices Bai Jiusi. This is voice replacement within the Mandarin track, rather than a translation dub.
Feud (2025) promotional artwork. Source: iQIYI